1. Renewal Above Percentage – Emails

Best For: Proactive communication when a premium increases significantly (e.g., 25% or more).

• Trigger: Policy Status changes to Renewing.
• Logic: Limit Contact Entry is ON (30 days) to prevent spamming clients with multiple policies.
• Filters: Checks for a premium increase between 25%–100%.
• Action: Sends a sequence of Emails and SMS (Days 1, 2, 15, 20, etc.) to manage the client's expectations.

2. Renewal Below Percentage

Best For: Identifying stable accounts (0%–24% increase) that might be candidates for upselling or cross-selling.

• Trigger: 30 Days Before Expiration.
• Logic: Limit Contact Entry is OFF. If a client has 3 policies expiring, this runs for all 3.
• Filters: Targets specific lines (Default: Commercial Auto) with low rate increases.
• Action: Adds a Tag, Creates a Sales Opportunity, and updates the Opportunity Stage (Internal focus).

3. Renewal Above Percentage – Creates Opportunity

Best For: Agencies who prefer tasks over automation. This alerts the team to handle the high-increase renewal manually.

• Similar Trigger: Runs on high percentage increases.
• Action: Instead of sending emails, it immediately Creates an Opportunity and Assigns a Task to the CSR on record to review the file.

Configuration Tips: Controlling the Exit

To ensure your automation feels "smart," you must configure when it should stop. You can find these options in the Settings tab of the workflow.