Step-by-Step Guide: Setting Up QuickBooks Online for Insurance Agencies
Setting up QuickBooks Online for an insurance agency requires more than just basic account creation. Since agencies handle premium pass-throughs, commissions, and carrier payments, we’ll go through the initial setup while keeping in mind that the Chart of Accounts will be adjusted later once QuickBooks is integrated with Momentum AMS.
Step 1: Sign Up for QuickBooks Online
-
Open your web browser and go to QuickBooks Online.
-
Select a plan that best fits your agency’s needs. Most agencies benefit from plans that support:
-
Multiple users (for account managers, producers, or accountants)
-
Bill tracking (for carrier and MGA payments)
-
Custom reporting (to track commissions and agency revenue)
-
-
Click Buy Now or Start Free Trial and create an Intuit account by entering your email, password, and phone number.
Step 2: Enter Your Agency’s Business Information
-
After signing in, enter your agency name, business type, and industry (Insurance Agencies/Brokerage).
-
Confirm your business structure (LLC, Corporation, Sole Proprietorship, etc.).
-
Enter your business address and contact information.
📌 Note: These details will be used for invoicing and tax reporting, so ensure accuracy.
Step 3: Configure Basic QuickBooks Settings
-
QuickBooks will ask what you want to track. For insurance agencies, select:
-
Income & Expenses (to track commissions and pass-through revenue)
-
Sales Tax (if applicable for agency fees)
-
Payroll (optional, for paying employees or producers)
-
-
Skip Chart of Accounts customization for now—we will adjust it later once connected to Momentum AMS.
-
If prompted, select whether you want to connect bank accounts now or later. Many agencies prefer to wait until the financial structure is finalized.
Step 4: Customize Invoices & Payment Settings
-
Go to Settings → Custom Form Styles and edit your invoice template:
-
Add your agency logo
-
Customize the invoice fields (for agency fees or consulting charges)
-
Set up payment terms
-
-
Navigate to Settings → Payments and choose how you want to receive payments:
-
Enable bank transfers or credit card payments (for agency fees)
-
Integrate third-party payment processors if needed
-
📌 Note: Since insurance agencies often handle direct bill and agency bill transactions, invoice customization ensures clarity in how premiums and commissions are recorded.
Step 5: Set Up Users & Permissions
-
Navigate to Settings → Manage Users and invite relevant team members:
-
Accountant (if you work with a CPA)
-
Producers/Account Managers (if they need financial visibility)
-
-
Assign appropriate permission levels—only owners or accountants should have full access to financials.
Step 6: Prepare for Momentum AMS Integration
-
While QuickBooks has a default Chart of Accounts, it does not fully align with insurance agency transactions.
-
We will modify the Chart of Accounts once QuickBooks is connected to Momentum AMS, ensuring accurate tracking of:
-
Carrier commission deposits
-
Agency bill transactions
-
Premium financing revenue
-
-
Do not finalize financial categories yet—this step will be handled post-integration.
Step 7: Final Review & Next Steps
-
Confirm that your agency details, invoice settings, and user permissions are correct.
-
If you’re ready, you can begin adding transactions like agency fees, commissions, or business expenses.
-
Stay tuned for the Momentum AMS integration setup, where we’ll refine your Chart of Accounts and sync insurance-specific transactions.