Getting Started with Momentum Edge

What is Momentum Edge?

Momentum Edge is designed to enhance an agency’s digital presence while connecting them with consumers actively shopping for insurance. By combining SEO-driven content, paid campaigns, and a real-time lead marketplace, it ensures agencies can compete at the highest level in today’s digital landscape.

Core Components

1. Digital Agency Profiles

• Customizable profiles that function as mini-websites.

• Includes branding, team bios, reviews, specialties, and contact information.

• Premium tiers provide enhanced visibility and SEO backlink benefits.

2. SEO & Marketing

• Organic SEO through carrier reviews, insurance guides, and location-based service pages.

• Paid SEM (Google Ads, Meta Ads) to capture high-intent shoppers.

• Optimized for Answer Engine Optimization (AEO) to rank in AI-driven search results.

3. InsuredBetter.com

• Consumer-facing portal with educational content and quoting funnels.

• Designed to attract organic traffic and funnel prospects directly to independent agents.

• Structured content built for AI-readiness.

4. ClaimIt Marketplace

• Consumers submit details through funnels or partner APIs.

• Agents get real-time SMS/email alerts for matching opportunities.

• Agents review and claim referrals (exclusive to them).

• Filters include geography, line of business, premium size, and NAICS code (6-digit for commercial).

5. Carrier Partnerships & Performance Marketing

• Partner carriers route overflow or unqualified business (e.g., monoline risks) to Edge.

• Excess call volume directed to agencies ensures a positive carrier-consumer experience.

Subscription Options & Pricing

• Advantage SEO – Basic profile + SEO backlinks (~$600 annually).

• Advantage Preferred – Profile + phone referral recommendations.

• Advantage Professional – Premium profile, recommendations, and exclusive ClaimIt referrals (~$3,500 annually in larger states).

ClaimIt referrals are à la carte, with pricing based on lead type:

• Personal Lines bundles: ~$45.

• Niche commercial referrals: higher, based on market.

How Momentum Edge Helps Agencies Win

• Boost Visibility: Appear higher in Google and AI-driven search results.

• Control Costs: Pay only for the leads you want.

• Close More Sales: Exclusive, inbound leads delivered in real time.

• Expand Appetite Reach: Define exact risks and client types to target.

Future Vision: InsuranceDirectory.com

Momentum Edge will power a new national directory — InsuranceDirectory.com — with enhanced profiles, dynamic filtering by industry/location, and premium listing options for top visibility.

Best Practices for Success

• Fully complete your agency profile (branding, specialties, reviews).

• Start broad with appetite, then refine based on results.

• Enable SMS notifications for faster ClaimIt response time.

• Add your profile link to email signatures and social media.

• Log in and use ClaimIt regularly — speed and consistency drive better results.

Next Steps