What is an Action in Zapier?

What is an Action in Zapier?
In Zapier, an action is the task your Zap performs after the trigger event occurs. If the trigger is what starts the automation, the action is the result — the output that completes the workflow.

Example: If the trigger is receiving a new email in Gmail, the action might be sending a notification in Slack or creating a new task in Momentum AMS.

How Actions Work

When the trigger event happens, Zapier takes the data from that event and passes it into the action step. The chosen app then uses that data to perform the task—such as creating a record, sending a message, or updating a file.

Common Types of Actions

Actions vary depending on the app you connect, but some of the most common include:

Sending notifications – Slack messages, emails, or SMS alerts.
Creating or updating records – such as adding a prospect in Momentum AMS, logging a lead in a CRM, or updating Airtable.
Formatting or moving data – using tools like Google Sheets or Zapier’s Formatter to reshape data between systems.

Action Limits

A single Zap can contain up to 100 steps, including all triggers, actions, and conditional logic.
If your workflow requires more than 100 steps, you can:
- Break the workflow into multiple Zaps.
- Use Zapier’s Formatter or lookup tools to simplify conditions within fewer steps.

Why Actions Matter

Actions are what make your automations valuable. They replace repetitive manual tasks, keep processes consistent, and reduce the chance of errors. By choosing the right action, you ensure that every trigger event produces a useful result—whether it’s updating records in Momentum AMS, notifying your team, or keeping client data in sync.

Final Thoughts

Every Zap begins with a trigger, but it’s the action that delivers the result. Together, triggers and actions form the foundation of Zapier automations that help your agency save time and operate more efficiently.