The Linking Insureds feature lets you connect related insured records so you can quickly view and access all of their policies from one place. This is especially useful when one individual or business has multiple policies — for example, linking a homeowner’s policy and a business owner’s policy for the same client.
By linking insureds, you can easily switch between connected records without searching each time, streamlining your servicing and account review process.
When to Link vs. When to Merge
You may be wondering: "What is the difference between 'Link Insureds' and 'Merge Insureds'?"
Link Insureds – Use this if you have two different named insureds and you want to keep both records because they represent different entities (for example, a personal policy and a business policy for the same person).
You should maintain two separate insured records.
Linking allows you to view all linked policies in the Policy section of each record for quick reference.
This is best when insureds are related but have distinct named insureds on their policies.
Merge Insureds – Use this if one record is a duplicate of the other.
Merging deletes one insured record and combines its policies, notes, files, and contacts into the remaining record.
This should only be done when you confirm both records refer to the exact same insured.
Important: Linking keeps both insureds in the system; merging permanently removes one.
Step-by-Step: Linking Insureds
Open the Insureds List
From the main navigation menu, click Insureds.
This will display the full list of insureds in your system.
Select the Primary Insured
Locate the insured you want to link from and click Actions > Details next to their name.
Access the Linked Insureds Section
On the insured’s General tab, scroll down to the Linked Insureds section.
Add a New Link
In the Linked Insureds List, click Add New.
Search and Select the Related Insured
In the Contact field, type the name of the insured you want to link.
Select the correct insured from the drop-down list.
Save the Link
Click Save Changes to finalize the link.
Best Practices
Use Clear Naming: Ensure insured names are entered consistently in the system to make them easier to search and link.
Check Before Linking: Only link insureds that are related but separate entities; otherwise, consider merging instead.
Review Links Periodically: Especially for business accounts where ownership or related entities may change.
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